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GOOD Feels Effortless

Effortless confidence, for the women who love golf and the beauty of everyday life.

GOOD Feels Effortless

Effortless confidence, for the women who love golf and the beauty of everyday life.

What We Believe

Confidence isn’t loud. It lives in your presence, your style, and the way you move through the world - On the course and beyond.

Be Inspired
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The Cardinal

The Good Girl Story

There’s something about the energy of this brand that feels fresh, effortless, and positive. Good Girl is definitely one to watch - it’s a lifestyle that reminds you to show up with good energy, on the course, the court, at brunch, shopping, and everywhere in between. - H.D.

From Me To You

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Where GOOD is a way of life.

A modern lifestyle brand inspired by the way golf opens space for connection, curiosity, and personal joy. We create thoughtful pieces designed to feel familiar, refined, and undeniably you.